Powerade Sour brings flavor innovation to the summer hydration conversation

[I REALLY HATE POKEMON!]

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Whether enjoyed after morning run or sipped after a day spent in the sun, sports drinks are a key component to the hydration conversation. With the new Powerade Sour, the limited edition summer beverages bring a big serving of pucker and satisfy that thirst.

Sports hydration is a huge category. What might have started as an athletic-centric beverage is no longer that narrow category. Even though those bottles fill the cooler for the soccer game or are the quick grab after than spin class, the beverages are equally important after a long day at a theme park or day at the beach.

Although water will always be essential, beverages with electrolytes and other hydration support are sought after by consumers. In addition, the flavorful choices make these options enjoyable to sip. If the decision is between flavor and nothing, most people will chose the flavored option.

While the sports beverage category is overflowing with flavor choices, sour has not necessarily been part of the conversation. Classic lemon lime may always be a favorite, but the flavor is not necessarily sour. Given the popularity of sour candy, it is clear that people enjoy that flavor. It makes sense to incorporate it into a beverage.

The summer, limited edition Powerade Sour flavors are Blue Razz, Watermelon Lime, and Green Apple. Looking at the three beverages they seem to capture not only the summer fun feeling but also lean towards more youth centric flavors. Whether that notion is a nod to nostalgia or just people want fun with hydration, the options seem to invigorate the excitement over enjoying another bottle.

Although each flavor is unique, the tartness in each beverage helps to elicit more drinking. Similar to how the sweet, tart notes in a lemonade elicits sip after sip, the new sour forward beverages have a similar concept. That first sour note has drinkers going back time and again.

The most interesting flavor is the Green Apple. While apple juice might be a staple in many households, this beverage captures that crisp, tart flavor. It might not necessarily be the same as the apple pie served at the summer picnic, but it ends sweet note.

The Watermelon Lime is a classic summer flavor combination. While that summer-centric fruit might be commonplace at the picnic, people cannot get enough of the watermelon on those warm days. By combining it with lime, it is approachable. The flavor almost sounds like something that grandma would serve with her fried chicken on Sunday.

Lastly, the Blue Razz appeals to the younger drinker. Even though that fruit might not grow from the raspberry plant, it is a flavor combination that fills the food space. It is fun, engaging, and the color entices. Even if it might skew a little younger, there is no age limit on sipping.

The limited time Powerade Sour flavors are available now for a limited time. Check with retailers for availability and pricing.

Don't drink these. You've been warned.

Spoiler.

At least the Green Apple flavor, it was pretty bad. I might still try the Blue Razz because I'm an idiot.

[Booyakasha]

I don't really care for deliberately, unpleasantly sour drinks, and I've been trying to cut some of the sodium out of my diet anyway (I'm on two different meds for my high blood pressure). If I'm getting a Gatorade or something, I generally opt for something low-cal; but then, I'd probably rather mix up a bottle of G-Fuel or something once I get home.

[I REALLY HATE POKEMON!]

I should be trying to reduce my sodium intake as well, I'm also on a couple different meds for blood pressure (they wanted to give me a 3rd but I wasn't keen on it), but I really like these kinds of drinks. I should probably switch to Vitamin Water or something healthier.

Is G-Fuel their protein powder?

[Booyakasha]

Well, it's not at all affiliated with Gatorade. G-Fuel is a powdered energy drink. You add it to just water in a bottle or something. I saw YouTubers I like shilling for it, and...you know, I'd rather support a channel by getting cheaper energy drinks than by getting to play stupid-ass 'Raid: Shadow Legends' or 'Genshin Impact' on slightly less predatory terms. I haven't noticed "same caffeine boost with no crash" or whatever----------what I have noticed is that a tub of 40 servings of G-Fuel costs a hell of a lot less than 40 cans of White Monster. Also lacks all that carboxylic acid that, after you hit about 45 or so, starts turning your bones and teeth into Swiss cheese (that's no gouda).

[CaptHayfever]

^^Gatorade makes an energy drink called G-Fit; I can understand mixing up the two.

And remember, "I'm-a Luigi, number one!"

[Booyakasha]

Actually, G-Fuel makes some caffeine-free hydration beverages, too. Just for added confusion.