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In 1965, Airman Second Class Adrian Cronauer arrives in Saigon to work as a DJ for Armed Forces Radio Service. Private Edward Garlick takes him to the radio station, where his attitude and demeanor contrast sharply with those of many staff members. Cronauer's show starts with his signature "Good morning, Vietnam!", and consists of reading strictly censored news and irreverent humor segments mixed with rock and roll music, which is frowned upon by his superiors, Second Lieutenant Steven Hauk and Sergeant Major Phillip Dickerson. Hauk adheres to strict Army guidelines in terms of humor and music programming while Dickerson is generally abusive to all enlisted men. However, Brigadier General Taylor and the other DJs quickly grow to like Cronauer and his eccentric brand of comedy.

Cronauer follows Trinh, a Vietnamese girl, to an English class; after bribing the teacher to let him take over, Cronauer instructs the students in American slang and profanity. Once the class is dismissed, he tries to talk to Trinh but is stopped by her brother Tuan; realizing the futility of pursuing her, Cronauer instead befriends Tuan and takes him to Jimmy Wah's, a local GI bar. Two racist soldiers, angered at Tuan's presence, initiate a confrontation that escalates into a brawl. Dickerson reprimands Cronauer for the incident, though his broadcasts continue as normal, gaining popularity from many listeners in spite of Dickerson and Hauk's dislike.